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Trademark agents are intellectual property professionals. This type of agent gives the best plan to obtain the security of your property. But, it is not essential to have trademark agents for your intellectual property. You can register your property by yourself. But, this is a very complex process, and a mistake at any step can lead to financial losses.

Do You Need a Trademark Agent in Canada

An important suggestion about trademark agents:

You must hire a trademark agent if it matters; however you also need to focus on your budget. Wasting money on trademark professionals is unnecessary if you can handle the property yourself.

Types of trademarks:

In Canada, trademarks can exist in the following three types: 

  1. Ordinary.
  2. Certified.
  3. Official.

What is a trademark?

Goods in the marketplace are distinguished by trade marketing. Trademark agent in Canada is composed of the word ‘design mark,’ and this is a design with or without words. It can also be defined as a ‘distinguishing guise.’ It may be a slogan, name, logo, or structure in Canada.

Why use a trademark?

Marketing principles and good branding are correlated to many tenets of trademark law. It’s a brand providing services. Based on their reputation, consumers frequently choose the services according to their comfort.

Who is a trademark agent?

A trademark agent is a person licensed by the Canadian Intellectual Property Office (CIPO). The third party after CIPO on trademark matters is the trademark agent. Many trade markers are lawyers by profession. 

Trademark agent and trademark lawyers:

Many lawyers also choose the profession of trade marking, but many lawyers have the least experience with trade marking. Trademark owners in court are represented by trademark lawyers in trademark transactions and disputes.

The number of trademark agents in Canada:

Roughly there are 2,000 trademark agents in Canada.

Buying and selling of trademarks in Canada:

Canadian trademark is a sort of intellectual property that could accurately be bought and sold. A stand-alone trademark assignment accompanies the agreement, sale, and purchase. The stand-alone selection constitutes a clear, simple document referencing a nominal price of $1 that could be quickly filed on the public record without the risk of disclosing confidential information.

Enforcement and Infringement:

Owner performs all policy of trademarks. For trademark infringement, the owner may use infringers. In provincial court, infringement action is commenced. Owners should be vigilant in protecting their marks.

Registration of trademarks: 

The trademark will not register in Canada if the application date is filed. Trademark used by a previous person is almost identical to the other brand in Canada. Trademark is the person’s name deceased or living for 30 years.

Entitlement of trademark registration: 

This particular right of trademark registration is owned by the very first person in Canada using the brand. That person can apply for a trademark registration based on the use.


A trademark agent is not always essential for your property in Canada. In this article, I have discussed trademark agents and their role in detail. I hope this information will help you hire someone who can help you avoid mistakes in this complex process.